Rolex Air-King “Coca-Cola”
Over the years, Rolex made a lot of dials with company logos, team and event logos, but also with military insignias, and Middle Eastern rulers’ signatures. Most of these vintage Rolex watches with a Logo and/or Crest dial originated from the 1950’s and were produced till ca. the mid, to late 1990’s. At one point Rolex really advertised corporate-branded Rolexes as a good service award, for loyal employees for instance or to celebrate an employees anniversary with a company.
Back in the 1960’s and 1970’s employees at Coca-Cola could be rewarded with a watch like this Rolex Air-King; when for instance they’d reached their 25th anniversary with the company, or when one reached a certain sales target – pretty nice secondary terms of employment! The bright red Coca-Cola logo above the six o’clock position is crispy clean and very sharp and sets off real nice against the Air-Kings silver, Sunburst dial. The overall condition of the watch can be considered as very good with a strong case with well shaped lugs and the original, folded Oyster bracelet still present. All in all this is a very rare and highly collectible Rolex watch for any vintage Rolex aficionado, or for any collector of Rolex Logo and Crest dials – Finding another one of these Rolex Air-King “Coca-Cola” watches will be quit the task.
As always, the entire movement was fully serviced according the Rolex specs and the watch will be delivered with our 24 month warranty.
case number: 15XXXXXX
year of production: 1967
case diameter: 34mm
movement: automatic, Rolex caliber 1520
box and papers: no